Naama is a jewelry designer who created Naamika-spirit to matter. She develops unique pieces, produced in both silver and gold and in recent years has branched out into art pieces. Naama focuses on the geometric shapes and the spirituality involved in her work. KIEDF worked with Naama focusing on her business development strategy, cost and pricing and steps needed for creating new pieces.
Her designs have been sold on El AL duty free and in various stores. She used her loan specifically for developing a new jewelry line and has continued to grow her business as she relocated to the Negev.